White-label CPaaS in MENA: how TelcoGroup lifted ARPU 58% with a platform it didn't have to build
TelcoGroup MENA resells connectivity SIP trunking, cloud PBX, enterprise mobile across six markets in the Middle East and North Africa. It's a good business with a hard truth at its center: connectivity is a commodity, and commodities compete on price.
The leadership team wanted to move up the value chain with a software product of their own, but had no product engineering organization to build one. The white-label model resolved the tension: DLVRD's omnichannel platform, re-skinned under TelcoGroup's brand, on TelcoGroup's domain, at TelcoGroup's prices.
Launching a product without a product team
The branded platform campaigns, unified inbox, chatbots and analytics across SMS, WhatsApp and voice went to market eight weeks after the partner agreement was signed. VAYACOM runs the infrastructure and SLAs behind the scenes; TelcoGroup's existing account managers sell it as a natural extension of every connectivity contract.
Adding the DLVRD white-label to our existing telecom bundle was the best decision. Clients who take the bundle stay longer, spend more, and refer others organically.
The bundle changed the economics
Clients on the platform bundle now generate 58% more revenue per account than base connectivity plans and they stay. Twelve-month retention on bundled accounts runs at 94%, because switching means abandoning campaign history, chatbot flows and analytics, not just a carrier contract. The commodity trap is gone.
What's next
TelcoGroup is rolling the branded platform into two additional markets and adding RCS as carriers in the region light it up. The sales team's next play: vertical packages for banking and logistics, built on DLVRD's industry templates but sold entirely under the TelcoGroup name.