Cover storyRetail & E-commerce
How NextGen Store turned WhatsApp into its best-performing storefront
Catalog drops, cart reminders and delivery updates all run inside one WhatsApp thread. The chat now converts better than the website ever did, and customers keep coming back to it.
+32%repeat purchases
24.8%campaign conversion
-58%time to first reply
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NextGen Store
E-commerce director, NextGen Store · 2 min read



